When it comes to consumption, most of their purchases are made online, and especially using their mobile phone. Online shopping and other users' reviews have a much greater influence on this generation than on millennials.
Personal image
email marketing for centennialsCentennials have an egocentric side that comes to light on social media. Unlike previous generations, they are less inclined to share content from other people or brands on their social media. vietnam girls whatsapp number They tend to share their own opinions, impressions and image much more. All of this leads them to value personal image above other values.
Millennials tend to share their personal image, or their own pictures, more. That's why they identify more with social networks like Instagram or Snapchat than with traditional Facebook or Twitter.
email marketing for centennialsCentennials use all the latest resources and technologies. That is to say, for example, they no longer use SMS, so carrying out an SMS marketing campaign with them would be, in a way, a mistake.
Therefore, digital strategies that come from analogue trends are those that do not make sense with this type of audience. Remarketing, which can have actions outside the digital sphere, is also not one of the strategies that suits this type of user, since they are not used to living offline and prefer advertising campaigns to reach them through their usual channels.
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1.- Personalized messages
Email marketing for millennials must be personal and direct to them. To start with, these new users have moved to digital platforms. They are more present than ever on social networks and mobile devices. That is why advertisers have to design specific campaigns for them on these platforms.
It is recommended to have several points of contact, on several networks, for example. In addition, messages should be direct and individualized. In the case of email marketing for centennials, they should be messages that mix several formats.
Conventional text and image newsletters are being ruled out to some extent. Centennials expect digital content, such as videos, GIFs or interactive images. Traditional advertising is being ruled out to some extent.
2.- Direct