For example, Verdana and Trebuchet are modern and clean, so they give your emails a fresh feel. On the other hand, fonts like Times New Roman or Palatino Linotype bring a touch of tradition and reliability. Picking one font and indian phone number list always using it is how you can maintain brand consistency and make your emails look professional every time. Visuals Did you know the human brain processes images roughly 60,000 times faster than text? Whether it's an image, an icon, or a simple graphic, visuals grab attention and keep your readers engaged.
They shouldn't be just pretty pictures – each visual should align with your brand's message and reinforce your identity. Using visuals builds a stronger connection with your audience. Remember, a picture is worth a thousand words, so choose visuals that tell your brand's story. Relevant links Adding relevant links in your emails, like social media profiles or a call to action, is how you can keep the conversation going outside the inbox.
In 2023, about 85% of marketing professionals worldwide included social media links in their email footers, showing just how important this is. Now, you wouldn't want to stay behind, right? These links guide your audience to where they can interact with your brand, eg by following you on social media, reading your latest blog post, or checking out a new product.