Real Data

 

Social media content marketing has changed the game.   Social media has changed the way we communicate, consume and exchange information. It has changed our habits and ways of interacting with the world. All of this only brings us to one big reality: social media has also changed the way companies sell and communicate with their target audience.

 There is a big debate surrounding social media: whether they are really channels for selling or simply help to close the sale later on other channels. We believe that even if the sale is not specifically made on the social platform, it is vital for communication with potential customers and can help to channel those sales , whether on an eCommerce page or in a physical email database lists australia store.

 

 

How Social Media Can Help You Sell
Social media represents a great value for any company because it helps to create relationships with users. Social media marketing is about interacting, but not through a sales language that we would use in other more advertising or traditional marketing channels, but rather they function as more accessible platforms in which we show our personality and more human side.

By creating relationships with our followers we are working on the trust and engagement of those potential buyers who could later become customers. We can offer them valuable content that they want to share, which will lead us to other users, which represents a greater reach as a company using content marketing on social networks.

[Tweet “By creating relationships with our followers we are working on the trust and engagement of those potential buyers”]

Social media is a great channel to offer Customer Service, answer questions and comments, offer personalized information depending on the needs of each user and measure which areas need our greatest care. Social media is a great source of information about the content that interests our followers , what they share and what they consume, all of which become keys that we must consider when offering our services, so that they are concrete solutions to those needs.

Social media platforms will help you engage your audience and create awareness about your brand. Take advantage of this direct window to observe and analyze your audience. If you still need more reasons to convince yourself of the importance of content marketing on social media, remember that comments and opinions about your brand on social media can influence the purchasing decision of new prospects. You need to be present and do it well.  

How a Business Should Speak on Social Media
There is a recurring mistake in the way companies use social media to achieve their business objectives. Many believe that these platforms are simply another channel and they try to use the same language they use in other traditional media to boost sales. However, in social media it is necessary to create links, not to sell as a first impulse.



Provides useful information
Determine what your audience needs and is interested in. Get to know them and analyze what information you can provide them that will increase the chances of them sharing that content. You don't have to be the protagonist of those posts right off the bat; put yourself in the user's shoes and focus on them, providing them with attractive content, always considering the most effective way to craft the message and the nature of the platform on which you are communicating.

Don't forget that Instagram is not the same as Twitter, nor is Twitter the same as Facebook. Don't try to repeat the same thing on all your social profiles, without considering that each community has its own particularities.