So, to make the relationship work, you need to keep the promise nursing homes email list you made in these online places. And just like online dating, this is your chance to really “wow” them with your personality, so they’ll be waiting for your next newsletter.
On the other hand, when you consider that welcome emails have an unusually high open rate of 50%, making them 86% more effective than newsletters , it's crucial that you get it right.
So the best welcome emails show sincerity and appreciation – after all, you should be excited to have them join your subscriber list!
For his part, the director of Epsilon's strategic and analytical consulting group assures that welcome emails usually have the highest opening rates of all marketing emails: 50 to 60%.
Plus, customers who receive a welcome email are more likely to engage with a brand long-term than those who don’t. That’s why you need to make your welcome emails great.
To do this, we have put together several tips and amazing welcome email structures in this post so that you can connect with your subscribers, like in some online dating, from the very first moment.
What is a welcome email?
Welcome emails are triggered emails that serve to inform new users about their subscription.
Filling out the subscription form on your website, homepage or Facebook page acts as a trigger.
After that, the welcome email is sent to the new subscriber's email.
Most companies use welcome emails to create a positive impression of their brand and build a relationship with the new customer. Such emails can contain the following information:
A guide to using product/service features.
A special bonus offer for new subscribers to encourage first purchase.
Set expectations for the company's email campaign.
An ability to set preferences for email frequency and the types of content subscribers wish to receive.
An invitation to join the company's social media pages.
A call to action that leads directly to the e-commerce / blog.
Some information for new subscribers, within the scope of the company's activity, that they may find useful.
So, when new contacts subscribe to your list, you want to welcome them to the group with an email. So, a welcome email is the first friendly exchange between your company and a new subscriber. It sets the tone for future communications and encourages new members to engage with your business, which is why it is so important.