6. Starbucks' multi-faceted retention strategy
Posted: Sun Dec 22, 2024 9:28 am
This membership design encourages retention in two significant ways. First, because customers pay upfront, customers want to shop more at Thrive to maximize their benefits. Second, Thrive russia contact number whatsapp Market’s business model allows them to monetize their customer base in a different way, giving them a competitive price advantage over other online grocers.
5. How Chase Combines Triggered Emails and Loyalty Programs to Drive Repeat Purchases
The credit card industry depends on repeat use. Because of this, most brands offer some type of loyalty award program.
Chase is no different, offering points which you can redeem for a variety of rewards. What is interesting is how they combine their loyalty program with triggered emails.
If a customer is using their card or is coming up towards their renewal date, Chase will further cement their position by triggering an advocacy based campaign. They offer a huge point bonus for the effort, brining customers further along their loyalty program and able to actualize the benefits of the card.
Starbucks is a master at using their omnichannel retailing strategy to drive repeat purchases.
Seeing how they leverage their app, email, and text to increase their customer's lifetime value is incredible.
Below are just a few examples.
Advocacy based retention strategy example
Here, they use a form of advocacy based retention marketing, taking advantage of Valentine's day and positioning themselves as the perfect gift.
Deal and Giveaway based retention strategy example
Here, Starbuck's uses their loyalty program to facilitate a give away. This is a great way to deepen their customer relationships, drive repeat purchases, and create loyalty in their customer base.
5. How Chase Combines Triggered Emails and Loyalty Programs to Drive Repeat Purchases
The credit card industry depends on repeat use. Because of this, most brands offer some type of loyalty award program.
Chase is no different, offering points which you can redeem for a variety of rewards. What is interesting is how they combine their loyalty program with triggered emails.
If a customer is using their card or is coming up towards their renewal date, Chase will further cement their position by triggering an advocacy based campaign. They offer a huge point bonus for the effort, brining customers further along their loyalty program and able to actualize the benefits of the card.
Starbucks is a master at using their omnichannel retailing strategy to drive repeat purchases.
Seeing how they leverage their app, email, and text to increase their customer's lifetime value is incredible.
Below are just a few examples.
Advocacy based retention strategy example
Here, they use a form of advocacy based retention marketing, taking advantage of Valentine's day and positioning themselves as the perfect gift.
Deal and Giveaway based retention strategy example
Here, Starbuck's uses their loyalty program to facilitate a give away. This is a great way to deepen their customer relationships, drive repeat purchases, and create loyalty in their customer base.