Facebook and Instagram

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Thanks to the new privacy options introduced by Apple , which require explicit consent from users for the tracking of their personal data, digital advertising has suffered a serious blow and the ones that have paid the highest price are .

This update led to a lack of tracking , obviously only of users who have not consented, of actions on ADS via pixels. This led, consequently, to difficulties in optimizing retargeting ads and in building personalized audiences (including lookalikes).

Also Read: How the iOS 14 Update Will Impact Facebook Advertising

Facebook Inc. Changes Name, Announces Metaverse
Facebook Inc. becomes Meta , partly because it no longer made sense to identify an code number of philippines entire suite of apps with the name Facebook alone and partly to move away from the idea of ​​a “social media company” in favor of a “ metaverse company .



We still don't know much about the concept of the metaverse.

Of course, the company's desire is to create a virtual world where people can meet, not just through a simple chat. To work on the development of the metaverse, Meta has announced its intention to hire 10,000 employees in Europe alone.