Customer segmentation is a key component of email marketing strateyg.
Posted: Sun Dec 22, 2024 9:38 am
Email marketing best practices
1. Use segmentation analysis to create engaging campaigns
Above is an excellent illustration by Intercom showin russian phone number list g how your customers have different values, and segmentation allows you to create messaging tailored to each.
Customer segmentation allows you to create better customer experiences. And, as a consequence, emails that use segmentation techniques perform much better..
Segmented emails earn 100.95% higher click through rates (Mailchimp)
Segmented email marketing campaigns can increase revenues by 760% (Campaign Monitor)
How do you implement segmentation in your email marketing strategy? While segmentation is a deep topic, we've written numerous guides and examples. You can find our segmentation resources below.
[Guide] Customer segmentation analysis: Create Better Offers
RFM Analysis Guide: 6 Key Segments for RFM Marketing
Psychographic Segmentation
2. Implement behavioral triggered emails in addition to traditional email flows
Above, Google uses triggered email marketing strategies to maximize value after purchases.
Triggered emails are a multi-faceted tool to increase conversions and multiply repeat sales. In fact, many of the email marketing strategy examples we outline below are based around various triggered emails.
We highlight the best practice here to underline how powerful it is respond to users actions.
To create a triggered email, you need two things. First, you need to define a trigger. This is typically when a customer takes an action (such as completing a purchase), or fails to take an action (such as not completing the checkout process).
1. Use segmentation analysis to create engaging campaigns
Above is an excellent illustration by Intercom showin russian phone number list g how your customers have different values, and segmentation allows you to create messaging tailored to each.
Customer segmentation allows you to create better customer experiences. And, as a consequence, emails that use segmentation techniques perform much better..
Segmented emails earn 100.95% higher click through rates (Mailchimp)
Segmented email marketing campaigns can increase revenues by 760% (Campaign Monitor)
How do you implement segmentation in your email marketing strategy? While segmentation is a deep topic, we've written numerous guides and examples. You can find our segmentation resources below.
[Guide] Customer segmentation analysis: Create Better Offers
RFM Analysis Guide: 6 Key Segments for RFM Marketing
Psychographic Segmentation
2. Implement behavioral triggered emails in addition to traditional email flows
Above, Google uses triggered email marketing strategies to maximize value after purchases.
Triggered emails are a multi-faceted tool to increase conversions and multiply repeat sales. In fact, many of the email marketing strategy examples we outline below are based around various triggered emails.
We highlight the best practice here to underline how powerful it is respond to users actions.
To create a triggered email, you need two things. First, you need to define a trigger. This is typically when a customer takes an action (such as completing a purchase), or fails to take an action (such as not completing the checkout process).