NPS is a metric used to measure the level of customer satisfaction with the products or services purchased from a company, as well as the likelihood that they will promote the brand to others. In other words, it is a performance indicator that evaluates the company based on the customer experience throughout their journey .
It’s been proven that companies with a customer-centric approach achieve a 40% higher return on investment (ROI) and retain customers 60% more successfully than other companies . If you want your business to achieve these results and put the customer first, you need to learn what can be done with NPS.
Summary
The Net Promoter Score (NPS) was created in 2003 by Bain & Company, a global management consulting firm, to predict customer loyalty by the likelihood of recommendation to family and friends.
NPS is used to measure customer telephone number identifier philippines perception and satisfaction, as well as their propensity to recommend the company to others. It helps to identify detractors, neutrals and promoters, providing key information to improve products and services.
Implementing NPS allows you to identify probabilities of future purchases, gain insights into overall customer perception, analyze the competition, improve products and services, diagnose brand image over time, and obtain quick results through simple and direct surveys.
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