Promotional subject line: Shares about and drives interest in a promotion
Value-driven subject line: Explains the value you can provide your recipient and their business
Curiosity-based subject line: Show that you have information the recipient might find valuable
Funnel stage subject line: Demonstrate that you know where they philippines telegram are in the sales funnel and can provide the information they need to take the next step
5. Be interesting
You might think writing a captivating subject line is the trickiest part of all, but you don’t need to take a creative writing class to get the job done. Knowing your recipient well enough to use language that interests them is key.
Show off your brand voice: Depending on your brand, a well-placed pun or joke could remind recipients of why they’re your customers.
Share a relevant bit of industry news: Referencing a new statistic or development in your industry shows that you have important information to share.
A question about their work or project: Demonstrate that you’re interested in what they’ve been working on, and they’ll likely reciprocate by opening your email.
Have an ask: Have a question for your recipient? They’ll open your email to find out what it is.
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50 successful subject lines for sales emails
Ready to start writing high-performing email subject lines for sales that boost email engagement and create more opportunities for your business? The examples below provide some inspiration. Read through them all, or jump to the type of subject line you’re interested in writing.