The boom in online shopping and digital processes has accelerated the digital transformation in all types of companies, increasing competition and highlighting the need for a qualified sales team to transform a potential customer into a final customer. Differentiation from the competition becomes a key and determining factor for sales , although it is also crucial to thoroughly understand the needs of our potential customer and provide them with the solutions they need .
For this, a well-stocked database will be our best ally , so in this article we are going to see how it is possible to integrate your HubSpot CRM with your online store.
More and more companies are looking for ways to bring together taiwan telegram all available information in a single tool, thus streamlining processes and reducing possible errors or loss of information.
Inbound marketing for ecommerce
As you may know, HubSpot gives you all the tools you need to drive more traffic to your website, convert those visitors into customers, increase repeat purchases, and analyze how your marketing efforts contribute to the bottom line.
But it also has numerous native integrations that allow us to migrate data from our online store to our HubSpot CRM in real time , allowing us to use this information to contact our prospects in a complete lead nurturing campaign . Now we can find out if a prospect became hot by making a purchase in our online store or if, on the contrary, they started the purchase process but did not finish it .
Do n't you think it would be interesting to have this information to be able to contact that user who abandoned their shopping cart ? Or to be able to segment your users according to their interests in the products?
Unify your HubSpot CRM data with your online store
HubSpot has a native integration with the main Ecommerce platforms , such as Woocommerce, Shopify or Prestashop, which will allow you to have all your store data in your CRM and shape your marketing strategy thanks to it .
What does this integration provide us with? Here are some examples :
Creating smart lists by segmenting users with data from our online store. We can create a list of repeat customers, to send a discount to all those who have purchased more than 5 times in the last year: