The NGO should try to create content that can be easily shared on the main social networks. indonesia whatsapp mobile number One way to do this is to share downloadable images, infographics or videos.
4.- Include videos
NGO videosEmail marketing for your NGO is one of the first tools for building loyalty and, in the case of NGOs, it is one of the channels that gives the best results. Even so, to take advantage of email marketing for your NGO, it is necessary to take into account certain more attractive formats, such as video.
Video is one of the most consumed formats on the Internet and continues to grow exponentially. According to studies, 82% of Spanish Internet users consume online video content on a regular basis.
of format in your NGO's email marketing. It's visual content, easy to introduce, and can also be shared. In this way, a video generates much more impact than other types of content. In addition, as it's easily shared, it stands out for its ability to go viral, and therefore, to be successful.
The options are endless, you can make videos about testimonials, interviews, volunteering, tutorials and welcome videos for other members , among others. All of them are rich in content and can make a great contribution to email marketing for your NGO.
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Not to mention that live videos can be made through social networks. This type of content is much more lively and, in addition to surprising, can attract many users. A good technique is to send an email with the link to the live video .
In this way, members can learn first-hand how the NGO works or what projects are being carried out. This type of content stands out for being original and varied, which the audience appreciates.
In addition, it is recommended to include this type of content at the top of the email marketing, so that it reaches the largest possible number of readers.
5.- Right time, right information
Email marketing for your NGOOne of the most common mistakes is sending the same information to the entire address list. The NGO should try to create a fragmented database and divide the users into lists based on different factors.
In addition, when it comes to email marketing for your NGO, it is important to know your readers' schedules. That is, when is the best time to send a message without it being forgotten or buried in the inbox.
Many of today's email marketing programs offer this type of information and allow you to see when emails are viewed by users. This involves carrying out a preliminary study and determining the best times to carry out an email marketing campaign for your NGO. Everything depends on the target and the offer, so no specific time can be recommended. It is necessary to send a prior email and check the data.
6.- Call for attention
Wake up callThe email marketing message for your NGO must be clear and concise. Both the message and the objective must be clear at a glance or when read. This is a fundamental point for the reader to take action. If they do not understand the message or the objective of the campaign, or what is being asked of them, they will hardly commit. They will probably end up discarding the message.
However, the writing should not be neglected. The message should be clear and concise, but in no case should it be sloppy or out of place.
That's why calls to action or CTAs are so effective. This type of message helps to draw users' attention and marks the exact place where they should pay attention. CTAs are really useful in email marketing for your NGO.
Developing an email marketing campaign for your NGO has great benefits. It is a communication channel that also helps to build loyalty among members while sharing experiences and projects.
It is only important that you choose the professional email marketing platform that is most suitable for your objectives. Have you tried MDirector yet ?