A good time to send emails to your list is when subscribers are most likely to check their email and click through. This can be at the start of a workday, after dinner, or during the weekend. The time can vary for different businesses. In case you are not sure when to send emails, you can try sending them at different times of the day or week and then run an analysis when you get responses.
Offer relevant deals to your subscribers
Every customer is attracted by relevant promotions and offers. Many customers prefer emails that contain exclusive promotions from local businesses. However, it is important to verify whether the offer or discount offered by your local business is relevant to your subscribers or not.
Apply split testing
When it comes to email marketing for a small business, it’s a great cp number philippines idea to run split tests, regardless of whether you’re running a local PPC campaign or running a local Facebook ad. Split tests give you a snapshot of the efficiency of the entire email marketing process for a local business. They can increase your conversion rates.
However, you only need to test one aspect at a time to get accurate and guaranteed results. This can be done by splitting the email list into two parts and then sending the same email to both groups with only a minor modification. The most successful posts can then be used in future campaigns.
With the increasing number of mobile users worldwide, it is highly likely that most of your subscribers will open your emails on a mobile device. Therefore, it is important to optimize your emails as per mobile phones. In case you fail to do so, the entire purpose of local email marketing might fail as the emails you send may end up in the trash folder. They should be easy to read and eye-catching when reading them on smartphones and tablets.
Custom Landing Pages Form
In case your business has different branches or is located in multiple locations, it is not a good idea to send the same URL to all subscribers. In case you want to create hyperlocal deals with your subscribers, you should develop custom landing pages for different clients. This way, you will be able to ensure that your customers can find what they are looking for with just one click. It also makes subscribers feel like the email has been personalized for them.
Use the right images
To make your emails interesting for your subscribers, it is essential to include correct and relevant images. Emails that are easy to read would yield better responses from customers. Including relevant images would enhance the user experience of your email campaign. Images should be sized appropriately so that they are equally appealing on both mobile and desktop devices. The ideal image size is 640 pixels.
Conclusion
Email marketing for a small business is a powerful and affordable tool to gain more customers, increase sales, and boost revenue, especially with lead generation software . The above methods will surely help you improve your business's local email marketing and create significant traffic for your website . We hope that the tips included in this article have helped you understand how email marketing can boost a business's sales.
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